Musica is the largest retailer of music and related entertainment merchandise in South Africa.
Musica has proved to be resilient during challenging times and has demonstrated the ability to adapt quickly to changing market and consumer trends.
The strength of the brand is reflected in customers again voting Musica as the coolest music retailer in the Sunday Times Generation Next Awards 2012 and as the best music store in the Times/Sowetan Retail Awards. Musica received a grand prix award in the interactive communications category at the annual Loerie Awards for marketing and advertising.
Musica’s vision is to be the first Choice Entertainment Experience. This is defined by: People who are passionate about their customers, products that are at the cutting edge of the entertainment industry, a world class entertainment experience merging fantastic store design with the best music, gaming and entertainment orientated technology.
Musica’s product range includes DVDs (music and movies), gaming (including computer games) lifestyle accessories (clothing, figurines, novelty goods) and online entertainment.