To identify, develop, manage and grow new and existing Sorbet brand opportunities and to develop the products within the required lead times, legislative standards and financial targets thereby creating a competitive advantage to grow market share and overall profitability.

·        Manage all NPD communication such as legal contracts,royalty payments and product sign off’ s with Sorbet head office

·        To source from local and international suppliers, prepare detailed briefs and ensure a fair process is followed to deliver innovation and increased profitability in Private Label.

·        Planning, executing and monitoring product development projects according to the NPD Process in line with the critical path to meet the category Private Label objectives and targets and full responsibility for product development identification, development and sign off of all products for new and existing brands internally and externally.

·        To be responsible for quality, health and safety across all Private Label product development by adhering to legislation and NPD approval process to protect the Brand reputation and financial impact on the business.

·        To develop creative Sorbet products that have innovative attributes to ensure competitive advantage and create brand loyalty to increase market share and profitability.

·        To collaborate with the Private Label Brand Manager to develop brand strategies to align with the objectives and targets of the category operating plan.

·        To brief and develop concepts and packaging, POS, FSU’s, in line with the Sorbet Brand strategy and provide business status updates on product development projects in order to ensure product launches are on time.

·        To collate Information for Merchandise Manual for these brands by working closely with Sales Management

·        To ensure Sorbet/Private Label profitability targets are met through effective cost price negotiations, margin and stock management prior to Sorbet/Private Label product launches.

·        Report weekly on brand performance

·        Input into quarterly Sorbet board pack