Communications Coordinator (Digital)
Listing reference: click_001295
Listing status: Closed
Apply by: 19 November 2020
Position summary
Industry: Advertising, Communication & PR
Job category: Other: Media, Advertising, PR and Publishing
Location: Cape Town
Contract: Permanent
Remuneration: Market Related
EE position: Yes
About our company
Clicks Group
Introduction
Job Purpose:
To efficiently execute the end-to-end email marketing strategy, including planning, segmentation and targeting, set-up, testing, deployment, reporting and optimization.
Job description
Job Objectives:
· To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment and performance reporting.
· Responsible for owning the email marketing content calendar, working with teams across the business to plan and prioritize content in line with the brand calendar
· To create comprehensive briefs representing business objectives enabling efficient creative production
· Ensure segmented customer lists are briefed and timeously available and maintained for deployment
· To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices.
· To work with the digital designers and copywriters to craft compelling, relevant and timely email content and subject lines to effectively engage our customers.
· Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information.
· To manage the email and SMS deployment platform.
· Report and circulate email scorecards and use to analyze key metrics (open rates, CTR’s, visits, conversion rate and revenue) of campaign performance in order to provide insights and actionable recommendations.
· To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
· To work closely with the Omni-channel team to ensure commercial decision-making in driving quality traffic to the website.
Knowledge:
· Knowledge of email marketing specialist and direct marketing in general
· An understanding of the principles of CRM and database segmentation
· Knowledge of email marketing platforms
· Strong planning and prioritization skills - able to be self-directed and deliver on deadlines
· Excellent project management as well as interpersonal and organizational skills.
· Attention to detail
· Data oriented and analytical mind-set – a passion for optimization and A/B testing.
· An ability to report on performance metrics
· A strong understanding of the optimization techniques for email.
· Proactive and inquisitive thinking. Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class.
Competencies:
· Deciding and Initiating Action
· Applying Expertise and Technology
· Analyzing
· Adapting and Responding to Change
· Coping with Pressures and Setbacks
· Achieving Personal Work Goals and Objectives
Minimum requirements
Experience:
· Experience in planning, implementing and analyzing online marketing initiatives. (3-5 years)
· Experience in working with email marketing tools and platforms
· 3 years of demonstrated success in email, direct marketing or CRM roles
Education:
· Bachelor’s degree
· Digital Marketing / communication
· Project Management
· Data analytics
Kindly note only applicants who meet the minimum requirements will be contacted.
All positions will be filled in accordance with our Employment Equity plan. We also encourage people with disabilities to apply.